For Towergate Insurance, 2014 was a challenging year. Results were poor, executives left, jobs were cut, and ratings agencies downgraded the company’s shares. Eight of Insurance Age’s 10 most-read stories that year featured Towergate, and not in a good way. But with determination and new investors, the company turned the situation around, and a primary task for 2015 was publicising the ‘getting back to business’ message. To start things off, Towergate asked Singular to make a tabloid newspaper for distribution at BIBA 2015, the annual conference of the British Insurance Brokers’ Association. And so Towergate Times was born. The first issue – featuring interviews with investors, business partners, customers, the CEO, senior Towergate managers, and the editors of Insurance Times and Insurance Age – got a fantastic reception. So positive in fact, that the comms team decided to make Towergate Times a regular internal publication.